Mission

Strengthen the cultural quality of life for the citizens of Gwinnett County by identifying talent, businesses, and community leaders who advocate for a Creative Economy.

Vision

Driving the Creative Economy through the advocacy of:

• Economic and Community Development – Place making, engaging public space, creative architectural design and planning, redevelopment
• Work force Development- Education Development (student performance), job creation and training, formalized talent pipeline
• Quality of Life/Community Outreach – Mental health and wellness, access for art opportunities, celebrate diversity and engagement

Focus to Drive the Creative Economy

One of the goals identified in Gwinnett County's 2040 Unified Plan was to enhance Gwinnett’s profile as a cultural destination where the arts educate, elevate, and inspire. This is done through cultivating the Creative Economy which covers the knowledge-based economic activities upon which the ‘creative industries’ are based. These industries include advertising, architecture, arts and crafts, design, fashion, film, video, photography, music, performing arts, publishing, research and development, software, computer games, electronic publishing and TV/radio.

Mission

Strengthen the cultural quality of life for the citizens of Gwinnett County by creating a vision identifying resources and advocating for a cultural economy.

Vision

Driving the cultural economy through the advocacy of the arts.

Focus to Drive the Creative Economy

The creative economy covers the knowledge-based economic activities upon which the ‘creative industries’ are based. These industries include advertising, architecture, arts and crafts, design, fashion, film, video, photography, music, performing arts, publishing, research and development, software, computer games, electronic publishing and TV/radio.

ArtWorks focuses on Arts Economic Development and Philanthropy, National Comparative Success Indexes, Local and International Collaboration, Planning and Development Recommendations, Technology Community Engagement, Education and School Engagement and Lobbying efforts at the State level to drive and further develop the Creative Economy of Gwinnett.